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Concept information

society > social differentiation > social group > target group

Preferred term

target group  

Definition

  • A collection of people selected and approached by some entity for a variety of purposes, including assistance, recruitment, information dissemination, marketing and research.

Broader concept

Narrower concepts

Belongs to group

Belongs to array

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URI

http://www.eionet.europa.eu/gemet/concept/8299

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