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economy > marketing

Preferred term

marketing  

Definition

  • A related group of business activities whose purpose is to satisfy the demands for goods and services of consumers, businesses and government. The marketing process includes estimating the demand, producing the product, pricing the product to satisfy profit criteria, and promoting and distributing the product.

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URI

http://www.eionet.europa.eu/gemet/concept/5064

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RDF/XML TURTLE JSON-LD Created 9/8/04, last modified 9/8/04